Out-of-Home advertising, or more popularly called outdoor advertising, refers to any advertisements placed outside the home. An impactful way of engaging the consumers, without constant interaction, these, when strategically placed, can reach thousands of people daily. Outdoor marketing is an effective tool to capture attention, leave an impact, and create brand awareness on a large scale.
As outdoor advertisements are placed where people work, live, and travel, these provide high visibility with constant exposure. Unlike digital advertisements that can be either blocked or skipped, outdoor advertisement is more in-your-face and is seen multiple times a day. This constant exposure reinforces brand recognition.